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why? what? how? who?

Why is design important? Our research shows Irish companies that value design innovate more often. Not only that, but Irish companies that value design innovate more successfully. And those companies that integrate design more strategically within their organisations experience greater demand for their goods and services. What are you waiting for?

What is design innovation? Many people are describing the same thing by different names and we want to create a common language around design innovation, thinking and practice.

This isn't rocket science but it is the next 'big thing'. Understanding your users provides context for your innovation efforts and leads to greater success in the marketplace. Our practical programmes can help make you more competitive.

We are here to help. There is also a broader network of support for you and your organisation. And if you're still not convinced of design's impact on innovation, see how other individuals, organisations and countries are competing through design.

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Wed like to share a daily dose of what we have been hearing, seeing and doing.

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Innovation by Design

Read how Irish companies create competitive advantage through design on our programme.