Tuesday 2 September 2008 (6.00pm)
Lecture Theatre 212, Peter Froggatt Centre, Queen’s University Belfast

Design Thinking has its roots in the creative suites of industrial design, product usability, and the right-brained branch of engineering. It’s a fundamentally human-centred way to match products to markets. But it turns out that design thinking is useful in many other arenas besides the creation of exceptional physical products.

Professor Michael Dearing will present an Innovation Lecture on ‘Design Thinking for Innovation: Treat Your Company, Your Team, Your Products as Prototypes’. His lecture will consider what works and what doesn’t when you integrate design thinking into all aspects of your company’s strategy, organisation design, and product / service to customers.

Michael Dearing joined the d.school faculty at Stanford in Spring 2006. Since that time, he has co-developed and co-taught courses including Creating Infectious Action and Creating Mass Market Experiences. He also teaches graduate seminars including Innovation in Complex Organizations, and Creative Product Marketing. Michael’s current interests include process design for new product development, “productising” emerging technologies, web-based businesses, product marketing, and pricing.

Download the entire document [MSWord, 48k], which includes how to RSVP.

Posted by: Justin Knecht

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