The Empathic Economy
via Creative Generalist …
An interview with Jane Fulton Suri, Chief Creative Officer at IDEO. Jane discusses a number of things related to design innovation and expands the definition of user-centered design to the idea of the “empathic economy”.
This is no longer a very new idea; at least in progressive companies, it’s a fairly widely accepted and well-established approach to innovation. When I refer to “the empathic economy” I’m talking about a future possibility – about a huge opportunity for innovation in which a similar level of empathy and imagination might be applied to the many different kinds of people who populate the business ecology of a particular industry, not just customers/end-users/consumers. In an empathic economy the provider/supplier of goods and services would be keen to reach an empathic understanding not just of consumers, but also of many other people within the business network upon whom business success depends…
