There have been many examples of people openly protesting organisations that blatantly destroy the environment. Could this be the first example of a peaceful campaign to urge a manufacturer to adopt sustainable practices? I was astonished to read earlier this year that Apple ranked lowest in a study of environmental practices by 14 electronic manufacturers.

Greening your products and services is a point of differentiation today. Will it be a cost of entry in the future?

Green My Apple website

Posted by: Justin Knecht

This entry was posted on Tuesday, March 27th, 2007 at 10:56 am and is filed under Business Issues, Manufacturing, Sustainability, Website. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.