If you were hoping to discover the secret formula in this post, I’m sorry to disappoint. Our research and the research of many other organisations have demonstrated the link between design and business success. Is it the only factor? Of course not. Great businesses use every tool at their disposal to create competitive advantage, and design is a very powerful tool.

What does appear to be developing is a mix of quantitative and qualitative metrics around user experience. And if you’re looking for the best way to identify and meet the needs of your customer and consumer, design is the perfect tool. The following articles broadly discuss these issues and highlight two models developed by Whirlpool (product design) and Live/Work (service design).
No Accounting For Design?
Can You Measure Design’s Value?

Posted by: Justin Knecht

This entry was posted on Monday, March 26th, 2007 at 10:38 am and is filed under Article, Product design, ROI, Service Design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.