Creativity vs. Meaning
I was reading John Maeda’s Simplicity blog and struck by a post he did on diverge vs. converge. Though he appears to be speaking more about management issues, his thought speaks to an underlying benefit to collaborative work around innovation.
The successful soloist is likely to realize the more creative outcome, whereas the successful team is likely to realize the more meaningful outcome.
I may be reading too much into this, but one of the tenets of design thinking is around collaboration. Although an insanely creative solution has benefits, it is worthless without meaning to the end user. Solo creativity begins to become more about art, whereas successful design innovation is about the user.
