How to Improve It? Ask Those Who Use It.
Forgive an emerging theme on the importance of the user. The New York Times, in a nicely populist article also applauds the user-centred design approach and once again cites Von Hippel. By the way, you may need to register for access to their site.
The article also includes a nice insight from Christopher Lettl, the new professor of user-driven innovation at the University of Aarhus School of Business in Denmark. He thinks that Danish culture’s focus on the concept of “janteloven,” which holds that no person is better than another, may make companies more open to ideas from their users.
Is it time for a dose of humility from companies and designers alike about the real source of inspiration?
