Evolving prototypes on the web
via Work Matters
Bob Sutton uses Guy Kawasaki’s latest project, Truemors, as an illustration of the shift between the first dotcom boom where VCs opened up their wallets for a great idea in a Powerpoint, to today, where even the smallest team with an idea can launch an idea on the web to the masses. The big idea here is certainly real-time prototyping, done cheaply, and evolving quickly with user feedback online.

