Achieving Orbit
The first book I would buy all the designers hired into Crayola would be Orbiting the Giant Hairball. Ironically, the book was written by a former employee of Hallmark Cards, who happen to own Crayola. Even an organisation boasting one of the largest internal creative staffs in the world can develop into a hairball and Gordon wrote the manifesto for creative survival, support and nurturing within the large organisation.
I was reminded of the book again, coming across this video homage put to music by a Stanford d.school student.

