Design is changing. Are you?
Though Kevin McCullough’s article on Core77 is pitched to designers, there are several lessons to be learned by anyone looking to create design innovation. Globalisation has all but ended competition on price, and commoditised design services require designers to add more value to their own portfolio of skills.
Not only does he illustrate hidden assets beyond traditional design skills, he suggests four game changing habits than anyone can use: Adopt an agile perspective; spot gaps; make new connections; and teach yourself. Design thinking anyone?
