Dale Fahnstrom, IIT Institute of Design. Photo: Jordan Fischervia Core77

I would have liked to have been there to judge for myself, but Nico McDonald penned this review of the Institute of Design Strategy Conference 2007. The topics and level of presentation sound marvelous. Nico correctly calls out several questions that went unaddressed.

Which skill sets or approaches, if any, were working or being applied in the areas which design is now claiming? If the case for design is so strong, why isn’t it being adopted more by corporations, organizations and governments? And to the extent it is being adopted, are other motives driving this adoption, and might their impact derail delivery?

I’ll also note the list of usual suspects from Steelcase to Phillips to Roger Martin to Hasso Plattner. Don’t get me wrong, I agree with their approach and you’ll find their quotes and case studies sprinkled throughout this site, but where are the representatives from smaller organisations that resonate with the SMEs we primarily work with?

Posted by: Justin Knecht

This entry was posted on Monday, August 6th, 2007 at 7:26 am and is filed under Article, Business Issues, Design thinking. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.