The wisdom of designing cradle to cradle
My favourite TED Talk used to be Ken Robinson talking about creativity and education. That top spot has now been replaced by William McDonough relating his philosophies of cradle to cradle design. With a great sense of humour, he designs a realistic future where all products become biological or technical nutrients and architecture creates buildings that make more energy than they need and purify their own water.
Regardless of whether you are a designer or not, these two videos are worth 40 minutes of your time if you are a human being.


October 18th, 2007 at 11:55 pm
Enjoyed the lecture – McDonough has a very academic sense of humour. Seemingly he designed the ‘first solar heated house in Ireland’. Anyone know if this is true, and where is this famous house (what’s the betting its in Leitrm?). Have ordered Cradle to Cradle to learn more about his approaches to sustainable design and architecture.
October 19th, 2007 at 10:34 am
Great question. I’ve contacted his publicist to find out if we can get an exact location. Apparently it was built in the late 70′s as a student, which led to the famous “What does solar energy have to do with architecture?” question from his professor.
January 8th, 2008 at 4:54 pm
I got the Cradle to Cradle book and read it – very interesting if a bit long-winded. The key point is that we should not be ‘recycling’ in the accepted sense, rather that we should make use of materials in such a way as they are not degraded and can then re-enter the manufacturing system as ‘technical nutrients’, in the same way that ‘nature’ reuses nutrients (eg through composting processes). It certainly makes packaging such as paper fused to aluminium (as in many juice cartons) look very inefficient. Interestingly the C2C book itself is not made of paper but of a polymer that allows you 1) to recycle it for resuse as a plastic and 2) read it in the bath (didn’t test this out). The result is an attractive and very durable book, but it is also on the heavy side and this probably leads to negative impacts in terms of distribution effects. But overall, a book well worth reading, I’d say.