Eleven Lessons
Th UK Design Council recently published a rich qualitative study of design in action at eleven leading global organisations.
The study looked at the way design is used in these firms, how designers work with staff from other disciplines and how the design process is managed to deliver consistently successful results. How is design managed across complex, global, product and brand portfolios … we asked leading design teams how they select and organise their designers, and when they bring designers into the product or service development process. We also wanted to find out what skills today’s designers need in order to succeed.
[...] When helping SMEs understand the benefits of design-led innovation, we often rely on a standard roster of multinational players. The latest Innovation Leaders survey by Innovaro is a “who’s who” of the major players and even though there are great approaches in there, as well as the Eleven Lessons published by the Design Council, I fear we alienate smaller organisations. Are we painting a picture that only the largest organisations can afford meaningful innovation and design management? [...]