Design Innovation Blog

Design Innovation Blog

Eleven Lessons


Th UK Design Council recently published a rich qualitative study of design in action at eleven leading global organisations.

The study looked at the way design is used in these firms, how designers work with staff from other disciplines and how the design process is managed to deliver consistently successful results. How is design managed across complex, global, product and brand portfolios … we asked leading design teams how they select and organise their designers, and when they bring designers into the product or service development process. We also wanted to find out what skills today’s designers need in order to succeed.

Posted by: Justin Knecht