Design Innovation Blog

Design Innovation Blog

Golden Opportunity

connacht_gold.jpg

For the second year in a row, the Centre for Design Innovation has partnered businesses with the fourth year industrial design students at the Institute of Technology Sligo on real projects. There are multiple benefits for both industry and student.

The students begin the year by forming four-person teams. Instead of jumping into the work, they first take the time developing a brand for their group.

Students (and lecturers) in this picture are doing preliminary research with Connacht Gold, complemented with user research to better understand attitudes and usage of milk and butter. In six weeks, they will have gone from brief, research, concepts to final prototypes of potential new products.

Now that is problem-based learning.

Posted by: Justin Knecht

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