Designing the “care” into health care
via Aesthetics of Life, Tastes Fine
The user-centred approach Sohrab Vossoughi of Ziba speaks about in this post could apply to all health care systems. The fact remains that a healthy workforce is a more profitable one. Vossoughi dubs the new era the Age of Empowerment and groups health care experience innovation into three groups: self-care, service innovation and Internet-enabled.
User-centric experience innovations need not be relegated to businesses using design to establish a loyal bond with their customers. Applying time-tested design methods to a national institution like health care can help ensure that our citizens not only have affordable care, but that the quality of the care actually empowers them to live the lives they desire.


January 8th, 2008 at 4:38 pm
It would be interesting to see how the e-enabled part of this gets to work, given the poor e-govt outcome reported for Ireland yesterday by the Comptroller and Auditor General. The governments ‘public service broker’ and REACH project seems to have wildly overestimated the enthusiasm of the public (and of public servants) for e-solutions. I think there is still a long road ahead – something that comes home to me every time my ‘broadband’ ‘service’ fails yet again!
January 8th, 2008 at 5:34 pm
Successful e-enabled solutions are extremely dependent on good user experience. Dependability, like your broadband connection, need to be givens. However, too many technology enabled solutions ignore user needs, or even user abilities. Those that typically develop e-solutions couldn’t be further from the average user, or especially someone that may have a physical or health-related disability.