I look forward to reading the transcript from Bill Buxton‘s lecture tomorrow (11 June) at the Computer-Human Interaction Forum of Oregon (CHIFOO). The Oregonian caught up with Microsoft’s principal researcher prior to the lecture for an interview and an explanation.
The pervasive notion was that thinking and knowledge were somehow something that happened inside the head … more recently, our notion of cognition has broadened considerably, and in particular, it embraces the notion that thought and knowledge may well occur as much in our physical and social environment as in the cortex itself.
Can design thinking be institutionalized, or does it happen to cities and businesses serendipitously?
This is one of the most important questions to ask. My answer is decidedly yes, it can be institutionalized. But at the same time, I have to qualify this by saying that the most creative challenge of any management is to figure out how.