Is that really a car park?
via thecoolhunter
Though a few of the pictures were compelling of cooler car parks, I was most taken by the following quote:
Innovative developers and designers are recognising just how crucial this is – it’s almost too late by the time the consumer arrives at the front door. The “experience” of good design starts well before that.
How true. An experience begins and (ext)ends well before and beyond the actual “use” of a product or service. The winners and losers in the experience economy are the ones that have influenced as many touch points as possible from first impression to a lasting impression.
