http://www.designinnovation.ie/blog/index.php/2009/07/pear-shaped-innovation/ Design Innovation Blog Sat, 13 Aug 2011 14:26:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.designinnovation.ie/blog/index.php/2009/07/pear-shaped-innovation/comment-page-1/#comment-30313 businessmodel innovation _ design » Pear shaped innovation Mon, 13 Jul 2009 08:39:52 +0000 http://www.designinnovation.ie/blog/?p=343#comment-30313 [...] Pear shaped innovation I try and try and try to avoid using Apple as an innovation exemplar. For one, big brand stories just aren’t relevant to small and medium sized enterprises. “How can I operate at that level? What does that have to do with me?” We strive to tell the stories of smaller organisations leveraging design to innovate and grow. And frankly, it’s a cop out to say the same rules are transferable. We continually paint a picture that this is for the big guy. via designinnovation.ie [...] [...] Pear shaped innovation I try and try and try to avoid using Apple as an innovation exemplar. For one, big brand stories just aren’t relevant to small and medium sized enterprises. “How can I operate at that level? What does that have to do with me?” We strive to tell the stories of smaller organisations leveraging design to innovate and grow. And frankly, it’s a cop out to say the same rules are transferable. We continually paint a picture that this is for the big guy. via designinnovation.ie [...]

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