Understanding the Return on Investment in Companies, National Industry, Programmes & Policies, Economy & Society

A lack of knowledge and tools to evaluate the rate of return on design investment is often cited as a severe barrier to advancing the understanding of design’s value in Government. With design firmly on the European political agenda as part of the strategy ‘Innovation Union’, policy-makers across Europe will be looking at how design can meet challenges in industry, services and society.

This third SEE Policy Booklet provides an overview of current practice in design evaluation and identifies actions to improve these methods at micro and macro levels in both the private and public sectors. The four sections are:

1. Return on investment in design for individual companies
2. Return on investment in design in national industry
3. Return on investment of public funds in design programmes or policies
4. Role of design and its impact on the national economy and society.

This publication is an output of the European network SEE, funded by ERDF/INTERREG IVC, which has been engaging with national and regional governments to integrate design into public policy.

Download your copy from: www.seeproject.org/publications.

Posted by: Justin Knecht

This entry was posted on Wednesday, February 9th, 2011 at 8:09 am and is filed under Government, Policy, Proof, Report, ROI. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.