The title suggests these tips are just for those folks working within design consultancies and innovation labs, but the creative techniques in this Inc. magazine article are applicable to any group looking to stimulate creative thought. To some, these approaches might appear a bit bonkers, but essentially they boil down to tested themes: applying multiple perspectives to a problem; providing the time and space to explore wild ideas; encouraging risk; and hiring and rewarding smart, passionate people. The word “process” is mentioned once, and only in relation to lack of process. But aren’t these creative approaches processes in themselves?
Related link: frog Design Mind