I have always loved minimalist design. It has a beauty about its simple forms and clear lines that appeal to me. I came across this bin design by Grace Youngeun Lee and I liked it so much I began to visualize where I would put her design in my own home. That’s when I began to run into trouble. I live in your average apartment with the standard features, two bedroom, kitchen / living room combo, bathroom. Even though I thought the design was beautiful, I could not think of one place I could put such a distinctive item. It hadn’t really occurred to me before, that all the minimalistic items I love so much would struggle to work in your average home. The qualities that make the design striking cause it to sit uneasily in a mainstream context. Its clean aesthetics clash with your standard mass-produced product.

Does this mean a minimalist design can only work when surrounded by other minimalist products? Or the opposite, a lack of other products and just shear, clean space that allows it to be appreciated for its aesthetic beauty? If this is the case, where is the line drawn for its range of influence? Is the only true home of a minimal piece a modern residence, where clean lines and crisp aesthetics were at the front of the architects mind?

Perhaps the piece is intended to sit in contrast with the relative chaos of mass production? That this contrast serves to highlight its simple beauty.

I guess until I can figure out where to put my beloved Grace Youngeun Lee bin, I’ll just have to stick with my mass produced swing top. Function over form anyway, right?

I try and try and try to avoid using Apple as an innovation exemplar. For one, big brand stories just aren’t relevant to small and medium sized enterprises. “How can I operate at that level? What does that have to do with me?” We strive to tell the stories of smaller organisations leveraging design to innovate and grow. And frankly, it’s a cop out to say the same rules are transferable. We continually paint a picture that this is for the big guy.

However, the words of Jonathan Ive, from a recent and rare public appearance beg repeating to organisations of any size:

Ive also had bad news for anyone looking to foster a design or innovation-driven culture within an enterprise that doesn’t at heart “get” it. Unless the disciplines are acknowledged and embraced as core values by every employee, they won’t gain traction. “We don’t have identity manuals reminding us of points of philosophy for why our company exists … I’m sure those things are very well meaning, but if you have to institutionalize stuff, you end up chasing your tail.” In other words, unless the commitment to innovation or design is authentic and heartfelt, rather than this month’s short-term strategy to cater to a hot trend, it will be nigh on impossible to build a true, innovation-led culture.

I’d rather focus resources on the organisations that are committed; and work together to make a tangible impact, than fill a hundred auditoriums to put on a good show about what design can do.

Read the BusinessWeek article.

Paul Hughes of Orientation Lab, an initiative of Lava Design, Netherlands and Reza Abedini will conduct a day long workshop that will focus on how to use design to address issues or audiences that go beyond local and conventional visual frames of reference. The purpose of this workshop is to improve participants’ skills in thinking about design work produced for contemporary diverse communities and organisations. It will be of interest to organisations targeted at diverse audiences, NGOs, heads of communication who commission design, graphic designers, visual arts/design academics.

27th May, NCAD Gallery, Thomas Street, Dublin, 10 – 4pm
The cost of the workshop is €80 including lunch
To book, contact ICAD, elaine@icad.ie

In an uncertain present who would dare to say they knew what the future held? Ireland played host last week to Bob Johansen from The Institute for the Future. The Institute is an independent, nonprofit research group specialising in ten year forecasts by integrating micro and macro trends. Big multinational companies and leading governments use the insights they get from Bob and his colleagues to shape strategy and investments. After all, with a 70% success rate over 40 years; these are the guys with the right pedigree and track record.

Bob holds that 2009 will be a “springboard year”, one of great opportunity. While clearly a lot of organisations are just doing everything that they can just to survive there are clear trends that smart companies and entrepreneurs are taking insight from that will pay off within the next 10 years. 2019 will be a much more connected time, your Bebo and Facebook friends will be there in real time helping you shop, keeping you planet friendly and talking you out of the fattening pizza that looks good but your friends know doesn’t fit the diet. It won’t be all busy bodies either, safety data, traffic info and statistics will all be available, local to you through the miracle of geo-positioning and in-vision displays. Start investing in those language lessons too, multi-linguists are going to be powerful people. All that connectivity isn’t going away and your multilingual Twitter feed is going to be part of the instant data river your life is going to swim in.  There is plenty of room for the small and nimble player to create value once Cyberspace disappears like a shadow and integrates with the everyday life.

A fantastic example of design innovation, from a pig farm in Canada!

Mary Haugh versus 3,000 pigs in a barn. Her husband indisposed though ill health and she had to herd all their pigs. Now, traditionally a “chase board” is used to a guide and angle those pigs, too heavy for her and too short to be of much effect alone. Mary needed something new to be able to manage and set about solving the problem. Her solution cuts the time required to move the hogs by 70%, has won two prestigious innovation awards and become a commercial success.

She noticed that the pigs hesitated whenever they passed by the bright red chase boards. She wondered if the colour itself affected the pigs and whether a length of red fabric could be used as a long, flexible chase board. The pigs turned every time. Prototyping the idea with her brother she developed a roller based system that weights 14kg, extends to 15m and can be hooked into a gate post to be operated by one person.

All the classic hallmarks of the design innovation process are present; observation, imagination, experimentation, prototyping and delivery of the idea as a product. The innovation process may have happened far from a design studio and Mary never attended design school but the LongArm, her trademarked invention, is a good as it gets.

Check out the National Hog Farmer article for more

I look forward to reading the transcript from Bill Buxton‘s lecture tomorrow (11 June) at the Computer-Human Interaction Forum of Oregon (CHIFOO). The Oregonian caught up with Microsoft’s principal researcher prior to the lecture for an interview and an explanation.

The pervasive notion was that thinking and knowledge were somehow something that happened inside the head … more recently, our notion of cognition has broadened considerably, and in particular, it embraces the notion that thought and knowledge may well occur as much in our physical and social environment as in the cortex itself.

Can design thinking be institutionalized, or does it happen to cities and businesses serendipitously?

This is one of the most important questions to ask. My answer is decidedly yes, it can be institutionalized. But at the same time, I have to qualify this by saying that the most creative challenge of any management is to figure out how.

Additional reading:

A New Mantra for Creativity

The title suggests these tips are just for those folks working within design consultancies and innovation labs, but the creative techniques in this Inc. magazine article are applicable to any group looking to stimulate creative thought. To some, these approaches might appear a bit bonkers, but essentially they boil down to tested themes: applying multiple perspectives to a problem; providing the time and space to explore wild ideas; encouraging risk; and hiring and rewarding smart, passionate people. The word “process” is mentioned once, and only in relation to lack of process. But aren’t these creative approaches processes in themselves?

Related link: frog Design Mind

Victoria & Albert Museum, London

It was only a matter of time. China is making the transition from low-cost producer of goods at break neck speed. China Design Now just opened at London’s Victoria & Albert museum, tracing the trajectory of this emerging design economy.

‘Made in China’ has become a familiar tag, but the spectacular creative energy in modern China is barely known. During the last twenty years, the Chinese have rediscovered their pre-socialist past and begun to combine their own traditions with global influences to produce a cultural rebirth. At the heart of this lies a new culture of design.

Should we view China’s transition as an opportunity or a threat?

Read on:
Exploring China’s new long march- from manufacturer to designer
Top 10 Myths & Truths about Design in China
China Design

When helping SMEs understand the benefits of design-led innovation, we often rely on a standard roster of case studies from multinational players. The latest Innovation Leaders survey by Innovaro is a veritable “who’s who” and even though there are great approaches in there, as well as the Eleven Lessons published by the Design Council, I fear we alienate smaller organisations. Are we painting a picture that only the largest companies can afford meaningful innovation and effective design management?

It was breath of fresh air to hear Irena Fonda discuss her choice to invest in design to drive their family-owned fish business forward in Slovenia at the DME Conference. Fonda feeds their fish by hand (only the best food) for four years before going to market. Since they control the feeding, their fish can have 13 times less mercury than wild fish.

Working with LUKSstudio, Fonda incorporated family values and created a brand around old family photos. The “mustache” in the final logo is applied to the family portrait in a humorous and memorable way. You can purchase fresh, tagged fish on the Internet and have it shipped directly to you in a packaged experience. A panel of Italian chefs preferred their sea bass to that caught in the wild in taste tests and within a year of the launch, their fish appears branded on menus in the best restaurants in Ljubljana. Quality product. Authenticity. Design. That should put an end to the term “fishy business.”

Irena referred to design as one of many business tools, and she made the decision to spend on design. That’s a story to get out to other small operations looking for the right investment when spending (literally) their own money.

(The Fonda site is currently not available in English.)

Th UK Design Council recently published a rich qualitative study of design in action at eleven leading global organisations.

The study looked at the way design is used in these firms, how designers work with staff from other disciplines and how the design process is managed to deliver consistently successful results. How is design managed across complex, global, product and brand portfolios … we asked leading design teams how they select and organise their designers, and when they bring designers into the product or service development process. We also wanted to find out what skills today’s designers need in order to succeed.