In Dublin, nature meets future – an excellent basis for sustainable design, Dublin, with its visionary talents across all fields of design is growing the potential to be a model for a bridging cultures and connecting the world by design.

- Prof. H.c. Helmut Langer, Past President International Council of Graphic Design Associations

DUBLIN’S BID FOR WORLD DESIGN CAPITAL 2014

Rising to several centimetres thickness, each copy bearing one of 30 different covers submitted by 30 different designers, comprising a staggering 416 pages of dense research and vivid imagery and accompanied by a specially made film – Dublin’s bid for World Design Capital was submitted for the end of March deadline to the competition agency ICSID. Entitled “PIVOT Dublin – Turn Design Inside Out”, the bid celebrates ambiguity, diversity and difference.

Dublin is a paradox (…) it is not about dour perfection or monotony. It’s about everything that’s possible when people, relationships, creativity and culture collide.

The bid is a collaboration between the four Dublin Municipal Authorities and has National Government support. Irish Prime Minister (Taoiseach) Enda Kenny, considers participation in the World Design Capital project a significant contribution to his Government’s ambitions for Ireland as a creative and innovative economy: In his letter of support for Dublin’s bid he says “this designation if awarded would provide a valuable opportunity for us to showcase Irelands vibrant design and creative industries while the invigoration provided by the proposed programme of events and projects would bring a renewed excitement and vibrancy to the city building on our experiences as City of Science 2012”.

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Understanding the Return on Investment in Companies, National Industry, Programmes & Policies, Economy & Society

A lack of knowledge and tools to evaluate the rate of return on design investment is often cited as a severe barrier to advancing the understanding of design’s value in Government. With design firmly on the European political agenda as part of the strategy ‘Innovation Union’, policy-makers across Europe will be looking at how design can meet challenges in industry, services and society.

This third SEE Policy Booklet provides an overview of current practice in design evaluation and identifies actions to improve these methods at micro and macro levels in both the private and public sectors. The four sections are:

1. Return on investment in design for individual companies
2. Return on investment in design in national industry
3. Return on investment of public funds in design programmes or policies
4. Role of design and its impact on the national economy and society.

This publication is an output of the European network SEE, funded by ERDF/INTERREG IVC, which has been engaging with national and regional governments to integrate design into public policy.

Download your copy from: www.seeproject.org/publications.

Policy, Innovation, Design

Issue 5 of the SEE Design Bulletin is available for down load at:

http://www.seeproject.org/publications

Policy, Innovation and Design

The SEE project is a network of eleven partners in Europe engaging with regional and national government to integrate design into policy, particularly innovation policy. The project is co-financed by the European Regional Development Fund through the INTERREG IVC programme.

This conference is the project’s final event and aims to provide delegates with an overview of design’s role in innovation, recent design policy developments in Europe, examples of successful design policies and promotion programmes. The programme will be opened by Polish MEP, Jan Olbrycht with reflections on design as part of the Europe 2020 strategy.

Highlights from the conference include:

Design as part of innovation policy in a global context

Gavin Cawood / Operations Director, Design Wales

Making design policy happen in Denmark: the journey since 1997

Anders Byriel / CEO of Kvadrat, Chairman, Danish Design Council

Innovate and integrate: Design support for companies in New Zealand

Judith Thompson / Director, Better by Design

Design policy in practice: innovative strategies for local authorities in Flanders

Patrick Janssens / Mayor of Antwerp

Jan Van Alsenoy / Association of Flemish Cities and Municipalities

Design as a Government capability

Bryan Boyer / Strategic Design Lead, SITRA – the Finnish Innovation Fund

EU Design and Innovation Initiative: What’s next for design in Europe?

Christine Simon / European Commission DG Enterprise and Industry.

Further information can be found on http://www.seeproject.org/.

Design Wales is calling upon the National Assembly for Wales to urge the Welsh Assembly Government to consider the potential significant role for design in future innovation, public service and social enterprise policies and programmes. This is in the light of increased commitment to design agenda by other nations around the world and in preparation for the new Innovation Policy published by the European Commission.

On the 14th October Design Wales launched the MANIFESTO: Design for Innovation in Wales: Industry, Services and Society. On the same day, the e-petition ‘Design for Innovation in Wales’ was opened on the National Assembly for Wales e-petition website.

Sign the petition.

The second policy booklet (PDF) from the SEE Project was recently published. There will be a total of four policy booklets over the course of the programme.

Design thinking can be a tool for realising social innovation and sustainable development by contributing to long-term behaviour change and integrating the user experience into significantly improved products, processes, services and systems. This Policy Booklet outlines the rationale behind policy intervention in this domain, explores how design can be employed to address social innovation and sustainable development, provides illustrative case studies and proposes policy recommendations. We have applied this framework under four headings: communities, industry, the public sector and policy-making.

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On the 9th November 2009, the SEE project launched its first Policy Booklet on Integrating Design into Regional Innovation Policy (PDF) at the SEE network summit in Copenhagen. SEE is a network of eleven European partners working to lobby our national and regional governments to assimilate design and creativity into public policy. The project is co-financed by the European Regional Development Fund (ERDF) through the INTERREG IVC programme.

The SEE Policy Booklet presents an overview of innovation policy priorities in the SEE partner regions. These priorities were identified from national and regional policy documents and contrasted with the strategic priorities for innovation identified by the European Commission. From this comparative analysis six key issues emerged as common across the policy agendas:

• Innovation in Services
• Public Procurement
• Collaborative Clusters & Networks
• Lead Markets & Eco-innovation
• Intellectual Property Rights
• Broadening the Scope of Innovation

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This past week I attended the first of four thematic workshops as part of the Sharing Experience Europe (SEE) Interreg IVC project. Ireland is one of eleven European partners as well as one of five members of the Policy Recommendation Research Group. After each of the four thematic workshops, a research group partner is responsible for the publication of policy recommendations to be distributed to policy makers and governments. The first will be out in September on “integrating creativity and design into regional innovation policy.”

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Countries that wish to increase their competitive advantage have turned to design as a mechanism to add value to the goods and services that their indigenous companies produce. Recognising that those companies that use design are more successful than those that do not, they invest significant time and effort in promoting and supporting companies to overcome the barriers to its effective use. Their goal is to increase the demand for design.

Increasing demand is only one side of the equation however; it is just as important that there should be a broad and deep supply of designers who can provide services to business to help them add value to their products and services. Without them, an economy can be starved of a key input that helps to differentiate the goods and services it produces.

A range of interrelated issues governs the supply of designers who provide services to business. The role of education is critical, as is the aspiration of the individual and ultimately the market for their services. But there are also a number of other more subtle influences such as the role of the industry support bodies, the nature of continuous professional development and the business empathy of designers themselves.

This report examines the strengths and weaknesses of the sector and makes recommendations about how to build on those strengths in order to stimulate one small but important part of the economy that can create added-value to the economy as a whole. Given the similar barriers faced by the sector in Northern Ireland and Ireland, it makes sense to adopt a cooperative approach to optimise the potential of the sector.

Aidan Gough
DIRECTOR, STRATEGY & POLICY
InterTradeIreland

Download study (PDF, 568k)

Last week I attended the Learning And Technology World Forum – LATWF, a major world Education Ministers conference hosted by the UK government in London. Throughout the week I was part of the Learner’s Voice team composed of 7 students from all over the world. Our duty in this forum was to attend conferences and workshops, maintain a blog about the event and, on the last day, present a plenary in front of 400 delegates including 60+ Ministers of Education.

The most important part of the forum was the closed conference that brought together 60+ Ministers of Education representing countries from all around the world. This conference was about the next steps that countries need to take in order to include technology in their education systems. This was a disappointing session, as we witnessed ministers playing a game of ‘Show and Tell’ instead of trying to figure out answers to their problems. We have heard a lot of aims and ambitions and everybody was talking about ‘what we should do’, but no strategies or promises have been made.

The main issues on everyone’s agenda was changing the curriculum in order to fit the student’s needs and training teachers in order to understand technology better and adapt easier to the student’s needs. My question here was: have anyone asked the students what their needs are?

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