It’s not that customers don’t know what they want. It’s that they don’t say what they want.
Thursday, April 12th, 2007
Be prepared for a very American take on the subject of user-based innovation but this video has some top brains saying it just the way we see it.
Some really nice insights all echoing the Von Hippel mantra in his book “Democratizing Innovation”. If you haven’t read it, do get a copy; in an ispired move he has made it available free under a creative commons license.
Posted in TV, User-Centered Design | 2 Comments »

