• Innovation is about seeing the world not as it is, but as it could be

    We help teams identify, develop and implement new possibilities not previously seen or explored.

  • What We Do

    We guide teams through insight identification, ideation and implementation to create new growth opportunities.

    Insight Identificaton

    Really understanding your customers

    By keeping a human centred approach, people rather than objects, we help you uncover real customer needs and desires. Though observation, ethnographic research and immersion techniques we'll help uncover the insights that form the bedrock for innovation.


    Fresh alternatives to the status quo

    We then help you structure this often unstructured stage to ensure you don't fall into the trap of incremental thinking which invariable leads to weaker ideas. It's easier to tone down radical concepts then it is to dial up mundane ones.


    Prototyping, testing and learning

    De-risk your growth projects by getting into iterative loops of learning to test assumptions, verify hypothesis and validate your propositions with customers. We seek to fail early so you get to successful implementation faster.


    Launching and beyond

    Projects usually migrate back to the client at this point, but if required we can also help with the transition through coaching good project management skills, processes and behaviours.

  • Who we are

    Barry Mac Devitt

    Director and Facilitator

    Barry has over 25 years experience in brand strategy, marketing and design led innovation working in Ireland, the UK and France across a number of large multinational organisations including Brand Union (part of WPP), O2 Telefonica, Danone, Glanbia and GlaxoSmithKline.


    He has led and mentored cross-functional teams in the identification, creation and launch of numerous products and services that have successfully driven business growth and new revenue streams for companies. From the launch of O2’s mobile broadband to various branded FMCG products across Europe and to the creation of programmes that drive innovation in organisations, Barry is passionate about design led innovation.


    More recently Barry was CEO of DesignTwentyFirst Century a not-for-profit that was one Ireland’s pioneers in promoting design thinking as an approach to advancing solutions, engendering change and unlocking new ways of learning notably in the public sector. Some of this work was featured by Jeanne Liedtka, one of the worlds leading authorities on design thinking, in her bestselling book ‘Solving Problems with Design Thinking’.


    Barry has trained in Chicago’s IIT Institute of Design, holds a MA and BSc Management Degree from Trinity College, a Diploma in Advance Marketing Techniques from DIT and is a Certified Creative Problem Solving facilitator from Basadur Applied Creativity in Canada.


  • Get in Touch


    M: 086 8745598

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